Case Study - Revolutionising Digital Banking with Virgin Money

Virgin Money's innovative app has reshaped digital banking in Australia, achieving 100,000+ app downloads and facilitating a new era of financial transactions.

Virgin Money
Mobile App, Integration, Security, Design


At the heart of this project was the goal to deliver an intuitive and seamless banking experience, tailored to the modern user. Collaborating closely with Virgin Money, our team leveraged the expertise of various specialists, from integration experts and solution architects to UI/UX designers. The result? A user-friendly banking solution where customers could easily access their banking records, transactions, and statements all in one sophisticated app.

Innovative Features and Technologies:

Virgin Money's digital banking app was designed to be a trailblazer in the industry. It incorporated advanced features like Apple Pay, Siri integration, ID scanning, and machine learning algorithms. Our UI/UX designers went above and beyond to craft an interface that wasn't just functional but also visually striking and engaging. This fusion of technology and design ensured a banking experience that was both secure and enjoyable.

Collaboration and Security:

A critical aspect of this project was establishing secure connections with third-party vendors and government organisations for ID verification. Our team worked tirelessly to implement high-level security measures, ensuring the safety and privacy of user data. This multi-layered approach to security was a cornerstone in building trust and reliability in the digital banking platform.

Testing and Quality Assurance:

The success of such groundbreaking technology hinged on robust testing. Our dedicated testing team played a pivotal role, rigorously evaluating every feature to guarantee that the app not only met but exceeded performance expectations. This thorough testing process was crucial in ensuring that the app delivered a flawless user experience.


This project with Virgin Money was more than just an assignment; it was a milestone in digital banking in Australia. By harmoniously blending innovative technologies with user-centered design, we created a digital banking solution that stands as a testament to our commitment to excellence and innovation in the digital realm.

What we did

  • Mobile App
  • Design
  • Banking

The project aimed to reimagine the future of banking by delivering a purpose-driven, differentiated mobile app for VMA’s target audience.

Emma Birch, Lead UX Designer
Project Delivery

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